Want to get quoted? Get some balls
Just saw this quote in an article on Mashable about start-up OneID:
“OneID is like what PayPal should have been when it comes to security,” Kirsch said. “We are going to leapfrog PayPal. We are PayPal 4.0.”
That, my friends, is a quote. It’s got an analogy to help people understand the start-up’s business model and key differentiators, putting it in perspective with a company the audience knows. It’s got conflict in terms of calling out a company on what it’s not doing right. It’s got visual words – when’s the last time you used “leapfrog” in a quote? Quite frankly, it’s got balls.
Clients: if you want to be quoted (which I know you do), you have to speak in real English (NO ONE actually says the word “robust”). You have to paint a picture with your words. You have to go out on a limb and provide the conflict the media and audience are looking for. And sometimes, you need to have balls.
Seen a good quote lately? Share in the comments. Corporate spokespeople need all the inspiration they can get!