The Tribe of INK PR

  • April 30, 2012
  • INK Team

The following is another post from our fabulous intern, Susie Reinecke.  To see her other post, go here.

Every year only a few books truly inspire me. Tribes by Seth Godin is one of them. This little novel centers around the premise of finding your passion. And if you have the “drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.”


Tribes by Seth Godin

The author defines a tribe as a group of people who are connected to: one another, a leader and an idea.

Here at INK PR, the entire team functions as a tribe. At its core, the staff is innately connected to one another. The intimate size of the firm (now eleven women) gives the team an advantage. We share meals, baby pictures, and celebrate birthdays as one. Sharing life’s experiences with colleagues instills a bond and support system unlike any other, which comes in handy when the work gets tough. We can rely on each other both in a personal and professional manner.

Secondly, INK revolves around resounding leadership. In an interview after INK received a “People’s Choice” award, co-owner Kari Hernandez said: “Starr and I started INK to provide PR with a personal touch and do it better than anyone else.” This “personal touch” is something they saw lacking at larger PR firms. Moreover, Godin explains that to be a leader, one must be charismatic, positive and active – three qualities possessed by INK’s entire leadership team. Even at their most stressed moments, Starr and Kari stay positive and maintain a certain magnetism that motivates the tribe around them.

Moreover, INK is centered around this idea of delivering quality work . Under Starr and Kari’s leadership, INK practices what they preach—the promise to provide exceptional client service with PR strategies that work. They do this by not taking on more clients than they can handle and ensuring that each company gets the attention they deserve.

Tribes need only a shared interest and purpose to exist. At INK PR that shared purpose is to provide quality services for our clients, while functioning as a unified force. I find that successful tribes like INK PR have a distinguishing factor: committed and passionate leaders, dedicated to their field. I feel honored to be a part of something that I connect to and believe in, a strong example that I can model my own tribe after someday.

Other good stuff in here