The Pit Stop: Instagram is a Diva

  • July 27, 2018
  • Carly Ilvento

The Pit Stop: Social media moves fast. Refuel to keep up.
As per usual, Instagram is being a diva and taking the spotlight this month. Reactions are at an all-time high with your favorite OMG, laughing crying, and fire flames emojis hitting Instagram Stories ASAP. Another way to keep tabs on friends, brands who need to get back to you on that expired coupon, whoever, is live on Instagram. Look for the green dot to see who’s online right this second. Warning: Don’t be a psycho. Some of our favorite data-based cloud and social companies are teaming up to make sharing data, (and caring about that data) easier.

No surprised reaction, there. Instagram Stories are getting all the feels.
Not long after Facebook announced reactions for Facebook Stories, Instagram is coming in hot with fire flames, tears (both happy and sad), and applause. I may have just listed the emotions users may feel with this new feature but only time will tell.

While I thought the sliding bar reactions were enough, Instagram continues to be the EOAT (extra of all time). As a result, brands get a little something extra with reactions: another way to measure viewer feels and interest in their content and/or products. Is no one answering your “Ask us a question!” poll? Not shocking. Users will only click through if you don’t get their thumbs moving. Brands can make it easy for users to engage with their content by using reactions. Be sneaky and measure content interest and sentiment to determine what products, events, or types of content need more or less promotion. Brands, this is basically a fun way to find out what works for you, and what’s already working or not working for your followers. Heart eyes emoji to that. PS: Reactions are becoming even more popular on Facebook. So, use that to your advantage, too.

You can ghost but you can’t hide…on Instagram.
Want to know if anyone who follows you (and vice versa) is on Instagram right this second ignoring the DM’s, memes, and your future wedding vows you sent just minutes before? Instagram will now indicate who is ‘gramming right then and there with a green dot next to users’ profile pictures.

Head to your direct messages or go to share a post, and you will see the status of your friends and anyone else you’ve talked to in your DMs. No, this does not mean Michael B. Jordan or J. Lo will have the green dot indicator. The person actually has to DM you back. While some may be upset that this feature feels a lot like evil stepbrother Facebook Messenger, you can still hide on Instagram by disabling the status info. (See image below).

For brands that utilize Instagram to initiate influencer relationships or customer service inquiries, this feature can be used to their advantage. Reaching out to an influencer to write a blog or feature a product? You’ll be able to tell if they’re no longer interested if the green dot is on but nobody’s home. Resolving a customer issue via DM and the customer side goes silent? You’ll know why if that green dot disappears. Hold tight, they’ll be back.

In a twisted conclusion, the green dot can either make and further brand relationships or turn intimate ones into a cluster of passive aggressive mini quarrels that end in posts about being a single pringle who don’t need no man. Or is that just me?Teamwork makes the dream work. Starting lineup? Google, Facebook, Microsoft, and Twitter
A new group data project creatively named “Data Transfer Project” is now in the works thanks to four friends who are in Mister Maybe Let’s Not Eff Up Data Big Time’s class. Who’s going to do all of the work and who’s going to take all of the credit? While that’s TBD, Google described the goal of the project as “letting users transfer data directly from one service to another, without needing to download and re-upload it.”

What the heck does this mean? Well, in an ideal world where data scandals are nonexistent, users will be able to move files of all shapes and sizes from their Gmail to their Facebook or Instagram, and so on to other apps, cloud sharing platforms, etc.

Why does that matter? For users, this means all of your s**t is in one place (kind of). For tech leaders, apps, and cloud platforms, the project’s emphasis on user data protection, app ecosystems, and cloud innovation means that whoever decides to play along, could be part of something really big in the dev space. Plus if something in a group project goes wrong it’s every member’s fault, right?