Sara Lasseter

As a Texas native and Austinite for nearly a decade, I’m proud to share my B2B tech knowledge and love of tacos with my INK family.  I joined this incredible agency in 2016 as a Senior Account Executive and haven’t looked back since.

Upon graduating from UT Austin (hook ‘em horns!) with a PR degree, I started my career at Ketner Group PR + Marketing with a focus on the retail and mobile tech industries.  I spent three years building integrated PR programs for the likes of ThoughtWorks Retail, Newgistics and Predictix, then made a move to SHIFT Communications, where I got to geek out on all things security, including the largest security conference in the world, RSA Conference.

Here at INK, I specialize in the enterprise software media relations. With a fierce dedication to the cause, be it a new app, a ground-breaking product or chance to help anyone in need, I’m grateful to work alongside passionate and talented folks to help our clients succeed. I also serve as the Programs Chair for the Austin chapter of the Public Relations Society of America (PRSA), as well as volunteer on the board for the Austin Young Chamber (AYC).

On the weekends you’ll find me trying a new recipe, sipping on a glass of vino or enjoying some grub at the newest Austin eatery – all alongside my partner in crime (and perpetually adorable pup), Hank the Cow Dog. I also like to think part of my life’s purpose is to find the next great breakfast taco, so send recommendation requests my way.

View All