Madison Scullin

Born and raised in deep-fried Southern Louisiana, I pride myself in being a homegrown, crawfish-loving Louisianimal. I had the pleasure of studying public relations at Louisiana State University’s Manship School of Mass Communication, where I received a bachelor’s degree in mass communication and a minor in business administration. Although it’s impossible to top my predilection for New Orleans, Mardi Gras, and spicy Cajun cuisine, the calling to “Keep Austin Weird” motivated me to pack my bags, and join the coveted ranks of INK.

Before INK, I cut my teeth on a yearlong internship at FUSE, a branding and advertising agency in Baton Rouge. As FUSE’s digital media intern, I drafted social media copy and press releases; designed images for social media posts and billboards; and contributed to various clients’ rebranding strategies.

Branding and social media are my bread and butter. However, these would be would be nothing without my greatest passions: creative writing and design. Writing social media snippets, shooting photos, filming, rebranding – it doesn’t matter, I love them all, and I love finding innovative ways to approach each and every project even more. Ways that scare, excite, and change – putting everything on a foundation at the intersection of public relations, advertising, marketing, and a little bit of crazy. In my free time, I freelance my social media and photography skills to local businesses, bands, and nonprofits. I’ve even won two ADDY awards from The American Advertising Federation for campaigns featuring photos I took around my hometown.

When I’m not hiking the Greenbelt with my pup, Gumbo, or grooving along with Austin’s unique music scene, you can find me lost in the woods with my Nikon and GoPro, photographing and exploring abandoned homes and buildings forgotten in time. I’ve been doing this since I was 13 years old, holding onto the belief that there’s something oddly profound about watching a place that people used to inhabit and love, grow old and fade into a part of history. Poetic? Maybe. Me? Completely

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