Caitlin New

I’m a 10+ year Austinite and University of Texas alum. While I joined INK in 2014 as an account supervisor, it didn’t take long for me to become INK’s resident baker as well.

Tech PR has been my jam for more than eight years. During this time, I’ve been fortunate enough to work with companies in the retail, mobile, supply chain, hospitality, nonprofit and payments technology industries at agencies like Ketner Group PR + Marketing and Hackney Communications. I earned my APR (Accreditation in PR) in 2014 and serve as President Elect on the 2016 board of Austin’s Public Relations Society of America.

At INK, I lead B2B and B2B2C account teams in the IT security, privacy, retail, mobile, and financial tech space. I have a wide breadth of experience in PR and use my creative nature to help develop proactive and campaign-oriented PR programs. Organization skills and the ability make sh*t happen are the name of the game when it comes to my clients’ favorite things about me.

If you want to truly understand me, there are three things you need to know: I love authentic people; I aspire to do anything a man can do, but wear heels while I do it; and I love my growing family, which is made up of my fabulous hubby, our adorable pups, and two twin girls.

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