Communications Programs in the Renewable Energy Sector

  • May 23, 2017
  • Starr Million Baker

This is the final post in a series on building communications strategies in the renewable energy sector. We’ve covered elements of programs within local and national campaigns and we’ve talked about how the renewable industry overall has changed quite a bit over the last decade. So now, what does the future hold?

From an industry perspective, we’re at a new crossroads. Wind and solar have come down the cost curve and become competitive with other forms of energy. This shift in cost has created a shift in attitude – no longer are wind and solar considered outliers, and both represent a nice chunk of our energy mix. However, as we all know, the wind doesn’t always blow and the sun doesn’t always shine. This variability in availability of these sources is driving innovation, and that’s a good thing for business owners, consumers, and communicators alike.

We’re seeing more and more energy storage companies, like Demand Energy, come to market with innovation solutions for communities and utilities. We’re seeing “old” energy ideas – like how to use hydrogen to create a clean, abundant fuel source – get new life with advances in technology from companies like Joi Scientific. We’re seeing innovators like Elon Musk continue to push the needle of what can be done with renewable energy. And we’re seeing legislators, investors, and consumers take a real interest in solving today’s very real energy problems with renewable energy innovation.

Good news for communicators? We say so! Who better to harness all the positives – innovative technology, interested stakeholders, willing investors – into a narrative that can start a movement? That’s what communicators do best. And that’s what the world needs now. A story we can get behind. A way to feel that we are having a positive impact, and helping to solve the very real problem of climate change. We need a movement, and the pieces are in place for communicators to lead the charge, for our industry has evolved too. We now have more tools to use, and more ears that are listening than ever before. Communications programs in the renewable energy industry need creativity going forward. Creativity grounded in knowledge and perspective.

For the last decade, INK has worked to mitigate communication challenges in the renewable energy sector and tell the truly compelling story. We are passionate in our belief that the world is a better place with renewable, clean energy in it, and we work with massive enterprises and brand new start-ups in wind, solar, biofuels, hydro, geothermal, and other technologies, to help ensure they continue to make a difference. Looking for a communications partner that gets the nuances, challenges, and enormous potential of clean energy? Give us a shout.

Other good stuff in here

What is the Energy Story?

EP. 58: The Rise of the Rest