New York or Nowhere: Communications Agencies in the Big Apple
Good communications can be accomplished from anywhere if you do it the right way – with research to gain an understanding of target audiences and authentic strategies that share a unique position in today’s noisy world. We call this ‘the good stuff.”
When INK rebranded in the fall of last year, it was more than just the change of our name. INK Communications Co. reflects our growth and our services evolution, not just in why and how we work, but also where. Taking our good stuff to the right places. With our successful expansion and growth in Denver, we decided the next place we wanted a presence was New York.
Why New York?
Aside from the bagels, the Broadway shows, and the ability to get anything you want delivered to your front door (ask me how many times I’ve ordered fries at midnight), we saw a lot of value for INK, our employees, our clients, and our industry. New York City has, is, and will continue to be an epicenter for the nation and the world when it comes to business, media, and culture. There is a reason Frank Sinatra put into song that if you can make it there, you can make it anywhere.
You will not find another place in the world with the density of opportunities. The city is rich in its diversity of people, of business, of life. Nowhere else will you find such access – the ability to meet smart people in all aspects of business, to go to the best-of-the-best events with national and international speakers and attendees, and to have coffee with editors and writers at the nation’s major publications.
With an East Coast office, INK delivers these opportunities to our company and our clients. In little over one year, we have staffed events including the largest retail conference, facilitated media interviews at the first New York electric racing series, announced significant brand partnerships with live events, and engaged social media followers for our client’s new store openings. We can help foster relationships between our clients and the media and analysts that will validate their brand to their customers by taking advantage of media tours, media demo events, or just one-on-one coffee meetings. We can connect clients with their target audiences – partners and customers – that need their solutions and services.
This won’t be our first time establishing a new office. We did it when INK first opened its doors in Austin and have since grown into a new space with more folks. We did it when we established INK West in Denver, where we have been named a finalist in Denver Business Journal’s Best Places to Work. The city may be different, but our “Good Stuff” approach is what makes us successful – anywhere or nowhere.
“New York is an ugly city, a dirty city. Its climate is a scandal, its politics are used to frighten children, its traffic is madness, its competition is murderous. But there is one thing about it – once you have lived in New York and it has become your home, no place else is good enough.” – John Steinbeck