My Official Break-Up Letter to Coverage Reports
Dear Coverage Reports,
Why must our relationship be so complicated? While I appreciate and respect all that you stand for and represent, I can’t help but squirm every time I hear your name in our weekly meetings. Is it because you constantly test my ability to master an Excel document? Or is it because our visits have become more frequent and your constant presence on my to-do list refuses to remove itself. Whatever the reason, please forgive me when I say – I think we should see other people.
It’s not that I don’t value what you bring to our client deliverables; trust me, I know. Every client loves to see their name in print, online or broadcast segments. Even more so when there are duplicates of the same article in triple digits. Nothing makes them happier than to open a document and see pages of articles all about them. But I must honestly say, your intrigue to me is no longer appealing. I once felt a tingle of excitement compiling media reports, hoping I could find one more mention to include. But those days have sadly passed.
With the change of seasons, come new faces to our INK offices: INTERNS. That one simple word will soon wipe away all of the hours of copy/paste redundancy you have bestowed upon me over the years. It is time you make a new friend. Whoever they are (interviews are still pending), I know the two of you will get along just fine. I will always remember the pleasure you have given to our clients, especially when your length is in excess of 5 pages of grid beauty, but please consider this our final communication for a while.
Until we meet again,