My Introduction to the New 3D Reality

  • November 18, 2010
  • INK Team

On Tuesday, I spent my afternoon at the Texas Wireless Summit, held right here in Austin, listening to various sessions on mobile trends and breakthrough technology in the wireless sector. While I mainly went to hear Gemalto executive Paul Bradley speak on mobile payments, it was extremely interesting to see to how many areas wireless technology is now being applied.

I have to say, one of the most intriguing sessions was that of Qualcomm’s Nagraj Kashyap on emerging mobile applications. The theme of this session was “Augmented Reality,” one which until now, I was not familiar. Basically augmented reality is taking 3D content and superimposing it onto a live image (think of the first down yellow line that is displayed on your TV during a football game). This technology is making its way into the mobile world and now being used for gaming, networking, and advertising, among others.

The video link below is one of the first AR applications Qualcom has released, based on the classic 1960s game Rock ‘Em Sock ‘Em. They have transformed this game into a real-time 3D application that can be played from your mobile device on a live image (in this case, a table). See the technology in action here:

While this new technology is still being developed and currently focuses on the gaming side for consumers, AR has the potential to completely transform the way we stay connected. AR will play a major role in mapping by utilizing mobile device cameras and WiFi, as well as face recognition (for social networking) and building recognition (for travel and history). The possibilities are endless with AR, but check out the top 6 AR mobile applications currently in the market.

Other good stuff in here