My First CES

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  • January 14, 2011
  • Helen Murphy

Las Vegas is surreal.  From the lights and sounds of the Strip to the sheer grandness of the casinos, Las Vegas can be overwhelming and fun, exhausting and invigorating – all at the same time.

CES takes the surrealism of Las Vegas and multiplies it by five.

The show is huge and those who work it are not exaggerating when they talk about how much you walk!  I was worried I would have only bloody stumps left for feet by the end of the week. (Okay, maybe a little exaggerating.)

The week itself was one of the most hectic and stressful weeks in recent memory, but also one of the most memorable.  As geeky as this sounds, I got to meet some of my favorite tech bloggers. These are guys that I follow on twitter and read religiously.  Meeting them was surreal.  I know so much about them – hobbies, tech preferences, even favorite foods and yet, to them, I am practically a stranger.

The show itself was larger than I could have imagined. The Central Hall at the Las Vegas Convention Center, where all the big guys are, was a spectacle – two story booths, blaring music, booth babes handing out swag, all vying for the attention of the 140,000 attendees.  I even got fleeting glimpses of “the other show” that coincides with CES in the form of very high heels and very short skirts – or maybe that is normal for Vegas.

I may be biased, but I am proud of the work INK did for our clients at CES.  Using creativity and good ol’ fashioned PR, we secured some high quality coverage for our clients.  Not a small feat when competing against the big budgets and publicity stunts of some of the world’s largest companies.

With six days of rest and a normal eating schedule between me and CES 2011, I can honestly say I am looking forward to next year’s event.  I know what to expect now and I’ll be ready to take on CES 2012 with caffeinated drinks and a comfortable pair of shoes to lend support.

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