It’s Alive! It’s ALLLLIIIIIIIIIVVVVVVEEEE!
For the past five years I have been building a monster. I have been working, no, slaving, away – dedicating every free moment I have to a creature that has always been stronger than my grasp. I have gone to countless seminars (I have even sat on a panel or two), dedicated a ridiculous number of catch phrases to memory, been a willing guinea pig (alpha and beta users UNITE), commented, blogged, digged, tweeted, hell, I have become transparent—all in an effort to understand and enable this crazy thing called social media.
Here at INK we have rolled out successful campaigns for clients using social media – from blogging to vlogging, and everything in between – and we have encouraged our clients to follow three key tenets of living in the social media space: 1) always give much more than you get; 2) one size does not fit all (just because Skittles did it doesn’t mean you have to), and 3) listen and participate (with a heavy emphasis on the former and a demand for the latter). But as is so often the case in client services, we have neglected our own participation in the social media space (there are only so many hours in the day, people), for the betterment of others.
It has been awhile in the making, but the lightning bolt has finally struck, the heart is beating and my monster is officially alive. It is with great pleasure and pride that I introduce to you my little army of creatures: @millionbaker, @karihernandez, @nashwilliams and @ckvincent. I would also like to note that already the monsters are stronger than I – with more followers, more friends, more fans, and far more presence and influence than they even know.
My name is Blair Poloskey (@poloskey) – I empower social media participation and passion.
I am Dr. Frankenstein.