Ep. 8: Media Monitoring
On this episode of the INKcast, Kim and Joey welcome INKer Nicole Russell to discuss the vastly complex and underrated world of media monitoring. Nicole chats about the importance of developing a process, the benefits that come from a solid system, and why a Boolean is your best friend.
Joey and Kim also reminisce about their hometown–and in some cases, homemade–newspapers, the upcoming NBA Draft, and reflect on the fact that dentist’s appointments are important to make, even if you don’t like going to the dentist.
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