Ep. 34: What You Missed at NewCo Austin
Another NewCo Austin is in the books! If you haven’t heard of NewCo, it’s an annual international event where the world’s most intriguing companies invite you inside their headquarters for a look behind the scenes. At our NewCo Austin session yesterday, INK talked about “The Good Stuff,” the secret sauce behind our creative communications strategy. Check out the NewCo Austin Twitter feed to see all the cool insights from throughout the week.
For this episode of the INKcast, we wanted to keep the NewCo spirit going. INKers Rachel Murphy and Ryan Riggins join us to talk The Good Stuff. We chat about gathering accurate audience insights, how to create informed visuals and content, and utilizing creative assets to maximize media efforts. Our guests also walk us through a case study of a brand their teams built from the ground up using the principles of The Good Stuff.
Like what you hear? Got a question for the show? Want to make sure we cover something in a later episode? Feel free to shoot us a message on Facebook or Twitter. You can also check out additional episodes of the INKcast right here!