Ep. 3: PR in a Different Light

  • April 8, 2016
  • Joey Held

In case you missed it, we launched a new website this week! We’ve been covering our brand refresh on our blog all week long, so be sure to check that out to get additional thoughts on the creation and feel behind our site.

One of the driving forces behind the new website is INK co-founder Kari Hernandez. She joins the newest episode of the INKcast to talk about the process of developing the new site, including the emphasis on “PR in a different light.” INK has always prided itself on creating unique programs for all of its clients—there’s no one-size-fits-all approach. We put our clients front and center, and we’ll go out on a limb or try new things in order to achieve their goals. As a result, the updated website really is client-centric, as it should be. After all, our story is our work and our work tells our story.

Joey and Kim also chat about the ongoing battle between Apple and the FBI, including Apple’s PR response to the FBI’s request to bypass security features to unlock an iPhone.

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