Inc: How to Make the Most of Your Public Relations Firm
Inc.’s Tim Donnelly hit the nail on the head with this insightful story on how to get the most value out of your PR agency. First and foremost, open up to them! My favorite quote is this because it’s so true:
The kind of constant contact required is why having an amiable personal relationship is key, Leong says. “You’re going to spend a lot of time with your public relations firm,” she says. “You want to actually like the people and have a good working environment.”
See full story here.