The Hardest Kind of Goodbye

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  • July 10, 2014
  • INK Team

This post comes from INK alumna Rachael Genson.

When I joined INK as an intern more than three and a half years ago, I thought that’s all it would be – a short three-month internship that met my degree requirements and allowed me to graduate later that year. What I didn’t expect was that three and a half years later, I would not just be calling INK my place of business, but also my home (especially considering that I’ve probably spent more time at the INK offices than I’ve spent in my actual home…which I’m OK with).

So it’s with a heavy heart that I write that I am leaving INK and I must say goodbye to the 12 individuals who turned this office into my unexpected home away from home. The time I’ve spent here has been some of the best years of my life, and certainly set quite a bar for my future career endeavors (future employers take note). I’ve had a hell of a lot of fun here, made some life-long friends, and even learned a few valuable lessons about work and PR along the way:

  • Your coworkers should be your family. Anyone who tells you otherwise is just plain silly. Like I said, I spent more time at my office (with my coworkers) than I did in my house, making it that much more important to feel a special sort of love for those oh-so-familiar faces. Otherwise, what will be your motivation to go into work each morning with a big smile on your face?
  • Work-Life balance does exist, and it’s worth searching for a company that strongly values that balance. At INK, my coworkers and I tend to follow the “work hard, play hard” mantra. We spend 9 solid hours a day writing content, pitching media, meeting with clients and more, but we understand that everyone has a life outside of the office as well…and we respect that. Personally, I think it makes for a more dedicated and energized team in the end.
  • PR is not what you see on TV. We are not all Samantha Jones, and honestly, it’s better that way. PR is not a career that consists only of schmoozing it up at parties. It’s actually so much more. PR is an industry filled with hard work and long hours, but each day results in an incredible sense of achievement, both for yourself and your clients. Basically, it’s everything I actually wanted from a job without the awkward party talk.
  • You are not officially in tech PR until you’ve been to CES. I learned that lesson this past January, and despite experiencing mass chaos, cancelled flights, and 24-hour sleep deprivation, I’m so glad that I can be an official member of the tech PR club.
  • Challenge is good. There was not a single day in my last three and a half years where I did not feel challenged in some capacity. My clients challenged me to do better work than I thought I was capable of; my bosses challenged me to try things outside of my comfort zone; my coworkers challenged me to always strive to be a better team player, colleague, and friend. Because of it, I’m leaving this place with an amazing set of skills that I’m sure it would have taken me years to know existed.

While I may be waving goodbye to the people behind the iconic red door at the INK office, it’s certainly not my last time around this bunch – the relationships I’ve developed at INK are far too important to fizzle out. Instead, I’ll embark on my new adventure with a team of supportive mentors and friends. What more could a girl ask for?

So thanks INK for the lessons, the growth, and the general awesomeness. #blessed