Gemalto Takes on SXSWi – Rain or Shine, in Full Force

  • March 11, 2012
  • INK Team

You would have to live in a cave to miss the buzz surrounding Austin’s largest social innovation event – SXSW Interactive, currently underway and occupying all of downtown. Gemalto, recognized as a global leader in digital security, is taking on the show for the first time – and definitely making an impact.

Gemalto is hosting the Idea/Next lounge (check out for all the details) located in the Hilton, Room 602 for the entirety of the show. Created with the intention to recharge, relax and connect with some of the best and brightest in all things digital security, this lounge has been a hotspot of activity from “coffee with the experts” sessions to Happy hour panels, and even a partnership with local location-based guru Aaron Strout and his Live from Stubbs podcast series (shooting live the next two days in the lounge from 4-5PM).

Nan Edwards, ISIS, on Live from Stubbs podcast

Along with the lounge, Gemalto also sponsored the Big Data track that took place yesterday in the Hilton, and hosted sessions focusing on mobile payments, cloud computing security, enterprise privacy and social networks.  Gemalto expert Jack Jania and Gordon Beatty participated in a panel (to a full house) on what’s next in mobile payments with Chief Marketing Officer Ryan Hughes of ISIS. Gemalto recently a partnership with ISIS, and continues to promote the security behind this launch taking place in Austin this summer. (ISIS is also rocking the house, for lack of a better phrase, at SXSW showcasing their mobile wallet through a cyber illusionist – this guy is amazing!)

Panel room during Gemalto's session.

Even with extremely unpleasant weather the first few days, the Idea/Next lounge continues to be a hotbed of activity and a premiere place where ideas, innovations, and relationships are coming together.  We’re expecting to hear from the best and brightest minds in startup and emerging technologies, and learn about the newest innovations. If you’re attending SXSW – come by and connect (or Kinect, we do have Just Dance available to unwind).

Idea/Next Lounge in full-swing.

Happy South-By from the Gemalto team.