Friday Food for Thought: Is there still room for print?
If you have been following this blog for a while, you know that I have previously mentioned the struggle print media faces in a world that is going completely digital. A new report released by the USC Anneberg Center for the Digital Future claims that most newspapers will be gone within five years. While every study should be taken with a grain of salt, the speed at which news platforms are relying on their online presence is unprecedented. The study goes on to claim that the newspapers that will survive will be on the extreme ends – both the smallest and largest, with New York Times, Wall Street Journal, USA Today and the Washington Post surviving in larger markets.
Looking closely at the numbers involved, it’s easy to see why this shift is occurring – the majority of people read their news online. Long gone are the days when you relied on the newspaper on your front porch to delivery the top headlines. The Los Angeles Times, for example, has a print circulation of 572, 998 while their online news reaches a reported 17 million.
The rise of media apps is also playing a large role in news delivery, with companies like Flipboard, Reeder, Pulse and NewsRack aggregating news from thousands of sites to specifically deliver the stories you care about. Also crowding the app space are the major dailies including the WSJ, NYT and Washington Post, who have figured out that their audience is driving this shift, and to keep up, they need to be available on all platforms. Being in the PR industry, it’s important to follow how people receive their news and more importantly, how reporters are delivering it. Five years seems like a pretty drastic estimate, but who knows. Check back with me in 2017 – until then, read up.