Friday Food for Thought: Get to the point.
When was the last time you read an entire article… in an actual newspaper? Not just skimmed, but actually read, absorbed, and retained the information. It is no surprise that in today’s world a large majority of us like our news information short, bulleted, and hopefully with pictures (sad, but true). With the flailing news print industry, the emphasis on online content has become overwhelmingly important, not just for the news sites, but for us readers as well.
In the PR industry, we are faced with the same struggle. How can we work with media to deliver original content that is informative and compelling, while still capturing the attention of our target audiences? One answer – infographics. These colorful, easy to read graphs that break down the news have become the latest boom with online reporters; and if you are a whiz with pulling stats and have mastered Adobe InDesign, you are pretty much the bee’s knees. While this tool may be a buzzword at the moment, and just a fleeting trend, readers dig them and reporters are now demanding them.
So, rather than bore you with how infographics can maximize marketing ROI, I’m just going to show you my favorite of the week. (Compliments to our folks at Tabbedout who sent this our way.)