For My Dad

  • June 21, 2009
  • INK Team

On Father’s Day, this one goes out to my dear old dad. He was a high school principal and spent most of his time embarrassing me. Yeah…he was my high school principal and once used the P.A. system to announce that he would “break plastic sitting benches over the head” of anyone he caught jumping on said plastic sitting benches. Even though we pursued different career paths, my dad passed along advice that I rely on in my profession as PR pro, particularly when dealing with stress. Don’t worry…it’s not to break things over people’s heads.
1.)   Stress is what you can’t control so forget about it and focus on what you can control.
Big news from industry giants that trumps absolutely all other news items (I am looking at you Apple iPhone 3G S), client expectations that don’t jive with reality (“why doesn’t Walt Mossberg want to review my 5th generation software development kit for improving the functionalities on the yo-yo of the future hitting markets in the year 3000?”) and impossible deadlines from reporters (and theeeeeen it’s always the TODAY Show producer calling to request that your client, who is currently half-way around the world, report for in-person appearance at their New York studios in five minutes) are all things that can really get your goat. Well, don’t let it. At times, you have to accept that you can’t control time, space and the opinions of other people no matter how hard you try. Swallow that bitter pill and move on to tackle what you can.

2.)   Dealing with stress is what you get paid for.
Like “walk to school cookies” or BlackBerry phones, stress (whether in the form of punk ass kids jumping on benches or cranky reporters killing your buzz) is part of professional life be you a school administrator or PR pro. So accept it. It’s what our constituents and clients pay us to do so take it for what it is…par for the course.

And if all else fails, according to the Zen of Ronny Nash (aka, my beloved dad)…drink whiskey and crack skulls.  Thanks Dad for making me the woman (and PR pro) I am today.