Whole Foods Market 365 was nearing its first birthday. With three store openings under its belt, the concept grocery store was ready to expand beyond its initial digital strategy. With the opening of the Cedar Park location, the company hoped to put a stake in the ground with a solidified visual brand, consistent messaging, and a more confident tone. INK was brought on to run a thorough social media audience audit, as well as analyze and restructure 365’s paid social content. INK also identified and created new audiences based on 365’s target demographics, creating a cross-channel social strategy to grow these audiences. Initial programs focused on generating excitement for the Cedar Park store and driving attendance to events, then quickly morphed to span its entire national organic and paid social strategy and presence, including additional store opening support.
RESEARCH + INSIGHTS | DIGITAL | CREATIVE
In preparation of the Whole Foods Market 365 Cedar Park store launch, INK re-targeted ad spend, extended audience demographics and geographical parameters, and began an authentic, organic strategy to engage with the Cedar Park community and kick-start a user-generated content (UGC) program.
From coloring pages to photo booth props to Snapchat filters, our creative team brought Whole Foods Market 365 brand assets to life, creating thoughtful activations on site at a myriad of grand opening events.
Even the best collateral needs a hand – INK was onsite to guide Whole Foods Market 365 fans through each activation, inspiring social engagement with reach far beyond the walls of the Cedar Park store.
INK generated 4.28M impressions and 53K engagements (likes, retweets, mentions, and URL clicks) for the Whole Foods Market 365 Cedar Park launch. INK also deftly managed on-site support, partner relationships, and an incredibly successful UGC campaign for in-store promotion. Since taking the reins for all organic and paid Whole Foods Market 365 promotion, we have seen 11% audience growth, 89% in-store click-to-claim activation, 8.9M impressions, 443.8K engagements, and 5K new followers.