Our team took audience research from across channels and organized it into five audiences representing Whole Foods 365’s current and potential shoppers. Pulling directly from social data, we outlined who each of these audiences were, who influences them, hashtags they use, brands they follow, and subgroups to which they might belong.
With target audiences established, we began to hone in on social content strategy. We examined almost 500 Facebook ads to provide quantitative analysis on relevancy and engagement scores. By identifying trends across the lowest, mid, and top-performing ads over a one-year period, we determined which factors made ads successful and which resulted in a low performance.