CSID, now a part of Experian Partner Solutions, was in a tough communications position common in the cybersecurity space: they were doing something really cool that they really couldn’t talk about. Their technology enables companies worldwide to acquire, engage, and retain customers using the top identity protection solutions as a value added service. So instead of focusing on how they do that, we focused on what they know: sourcing unique data to help businesses and consumers protect themselves from identity theft. Then came the good stuff: conducting audience research, analyzing CSID’s own data from the dark web, and creating compelling, relevant content marketing campaigns in many forms to break through the monotonous noise of security tips and advice. Our program aimed to not just educate on healthy security practices, but also to deliver leads to sales, increase brand awareness, and create thought leadership for CSID.
RESEARCH + INSIGHTS | PUBLIC RELATIONS | DIGITAL | CREATIVE
INK designed and produced the company’s Fireside Chats podcast where Cody and Morgan interview cybersecurity rock stars and help businesses address breach and identity theft.
CSID’s Adam Tyler made headlines at his SXSW keynote when he took attendees into the dark web to show just how easy it is to find and initiate a ransomware attack.
Quarterly research on topics like small business security drives content campaigns with whitepaper, infographic, webinar, blog, social paid and organic campaigns, and media relations.
These efforts positioned the company well for acquisition in 2016, and CSID is now a part of Experian Partner Solutions. The company’s thought leadership and content marketing efforts in owned and earned media channels continue to meet conversion goals and achieve low cost per acquisition. The company’s expert reputation in the industry continues to open more doors for high profile speaking engagements, bylined opportunities, and demand for expert content.