Austin has long been hailed a center for innovation. From SXSW, to tech giants like Dell and IBM calling ATX home, it’s no wonder we’ve earned this reputation. But a lack of local, later-stage funding sources was keeping Austin’s startups from reaching their full potential. INK worked with the Austin Technology Council (ATC), along with David Altounian from St. Edwards University, the Austin Chamber of Commerce, and other local stakeholders, to promote new research that would force the local community to take a fresh, critical look at the local funding ecosystem.



To get an honest dialogue started addressing these investment gaps and opportunities, INK developed collateral that distilled a complex research report (years in the making) into the most relevant, actionable findings. Before unveiling the Capital Landscape Analysis to the public, we designed an infographic to visually demonstrate the research findings and underscore how Austin stacked up against other major metros in funding sources and average deal size. We closed out the piece with a call to action for collaboration between ATC, the Chamber, universities, companies, government and investors.

We worked with both local and national media to tell the story, pre-pitching and securing interviews in the run-up to the release. The result: coverage hitting in every major local business and tech publication and strong engagement on social media the day of the announcement.

Pieces of unique coverage
Views of press release in first week
Media relationships formed

The campaign culminated with a Capital Roundtable event featuring some big names in Austin’s tech and entrepreneurial community to discuss the report and collaborate on a way forward. Today, the Capital Landscape Analysis continues to be referenced as a key piece of research as the Austin community works to attract funding to Austin, and pave a path of success for our most promising startups.

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