Ep. 62: Keeping It Local with Simpli.fi

  • October 25, 2018
  • Kari Hernandez

Our podcast digital series just keeps on giving. This week, we’re keeping it local. Check out my conversation with Pete Wilson of Simpli.fi, a company with a mission we can appreciate: simplify digital advertising with unstructured data solutions. These are the guys to talk to if you are interested in localized programmatic advertising.

So, just what is localized programmatic advertising? It’s location-based geofencing and digital ad delivery. We’re working with Simpli.fi for some of our clients to drive shoppers to stores and to target specific audiences at trade shows. On the podcast, Pete shares a number of different use cases for both B2C and B2B companies.

Pete is also your guy if you need advice on dressing for an interview. His story of rockin’ a suit to land his first position with Simpli.fi would make Barney Stinson and any mother proud. Suit up!

The Good Stuff and The Noise is all about featuring stories from inspiring marketers. Make sure you never miss an episode by following us Twitter, Instagram, and everywhere else @heyINKco. You can also download The Good Stuff and The Noise on SoundcloudiTunesStitcher, or wherever you get your podcasts.