Ep. 55: Good Content is Brave

  • July 5, 2018
  • INK Team

Show Notes

#TGSATN podcast is all about discussing authentic, innovative marketing strategies that cut through the noise. Our guest today, Rich Kylberg, is a widely recognized marketer for his track record of doing just that. Rich treats us to a truly insightful conversation on how he has found success through being brave, and focusing on good content.

We start with the idea that, fundamentally, successful marketing focuses on making intelligent decisions to stand out. That means being compassionate, and finding innovative ways to talk about who you are. And Rich cautions against doing that by focusing on distribution. “Compete on good content,” Rich says. “If you’re competing on distribution, you’re just competing to see who can scream the same message the loudest, and who can buy the most air time… You can win that battle, but it’s expensive. Or you can be a little more quiet, a little more subtle, and focus on saying what matters most to people.” And we couldn’t agree more.

You can learn more about Rich on the Holmes Report, or get in touch with him at Rich@kylbergs.com. While you’re at it, say hi to The Good Stuff and The Noise. Find us on Twitter, Instagram, and anywhere else online @heyINKco. And you can get more #TGSATN on SoundcloudiTunes, or Stitcher. Go subscribe and leave us a 5-star review!

If you missed the last episodecheck it out here. We discussed INK’s firsthand experience of growing a communications agency.


Note: Transcripts for The Good Stuff and The Noise are generated using a combination of speech recognition software and human transcribers, and may contain errors. Check the corresponding audio before quoting in print or on social media. In addition, INK Communications is committed to accessibility and is happy to address any errors that may impede our deaf and hard of hearing audience. Email us with any questions or concerns at marketing@ink-co.com

Transcript in progress