Ep. 44: Ask (The Data) and You Shall Receive
We’re talking audience intelligence on this packed episode of The Good Stuff and The Noise. The data experts behind audience insight platform People Pattern, alongside some fans from INK’s Research + Insights team, join us to discuss the need we all have as marketers to find trustworthy data about the images, ideas, and brands that resonate most with our audiences. They tell us how to utilize the vast pool of audience intelligence to be found on social media – and how to capitalize on it once you have it.
Also this week, we talk about big changes coming to social media. Recent examples include Twitter expanding 280 character counts to general public, Facebook testing changes that limit brands’ organic reach, and data protection reforms happening globally. How will these changes impact you, and how can you prepare? Tune in to find out!
Missed the last episode? We chat social media networking, content marketing, and more with author Molly Beck. Catch up here.