Ep. 43: Reach Out (I’ll Be There)

  • November 2, 2017
  • INK Team

This episode is a marketing matinee, an SEO soiree, and a content celebration all in one. Molly Beck, author of Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence, comes to share her wisdom on…well, just about everything. We cover her favorite example of reaching out in her new book – the guy involved is kind of a big deal – and the best ways to improve and grow your network. Molly then shares some of the influencer marketing lessons she’s learned from her Smart, Pretty, & Awkward blog and gives us a sneak peek at her Messy Bun podcast platform.

We also chat about making your sponsored content strategy stand out and a few of our favorite recent campaigns. Special shout out to Mars Bar’s Bite-Size Horror films and Good Mythical Morning.

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Missed the last episode? We talk about the media landscape with tech editorial guru Sam Whitmore and chat how mobile has changed the content game. Give it a listen here.