Ep. 40: Social Media Data, Mariah Carey, and Finding Love On Twitter
Did you know there are more than 65 million businesses on Facebook? Or that 69% of users have made a purchase after seeing a Twitter ad? There’s a vast world out there (but also vast opportunity!) so you want to make sure your social media efforts are targeting the right people.
On this episode, INK’s Senior Digital Manager Traci Mazurek joins us to talk social media data. She covers why and how to use data to inform your social strategy, some common mistakes brands make in their social media campaigns, and how she met her husband through Twitter.
Traci also shares the importance of knowing exactly what you want to get out of a digital ad before running it, and recalls the very first ad campaign she ever worked on. Thanks to a few critical tweaks, the client saw an enormous return on investment. Said campaign also involved Mariah Carey, so naturally, we debate our favorite MC tunes.
Like what you hear? Have a suggestion for a show topic? Wanna tell us your favorite social media KPI? Hit us up on Facebook or Twitter. You can also check out additional episodes of the INKcast right here, and don’t forget to subscribe!