Ep. 35: Why People Aren’t Opening Your Emails

  • July 6, 2017
  • INK Team

Email marketing is one of the most effective ways to keep your audiences informed and engaged. But how do you optimize your email program for the highest impact? And how do you make sure your emails stand out in your subscribers’ crowded inboxes?

To answer these questions, Joey and Kim chat with Jill Guest, Senior Engagement Marketing Manager for SendGrid. Jill is an expert at creating exceptional email programs. She shares the best strategies to measure the success of your email marketing efforts, stay out of spam folders, and make sure the content of your emails is resonating with your audience.

Jill stresses that great email marketing campaigns take data and analytics into account to inform the creative and design process. “Some of the best marketers have an approach of starting with their gut, but making decisions based on the data,” she says. “They say that a lot of marketing is part art and part science, and I think the same is true for email marketing.”

If you can’t get enough of Jill, check her out over on SendGrid’s blog. Also, don’t miss SendGrid’s new podcast The Grid, all about email, communication strategy, the tech industry, and scaling your business.

Like what you hear? Got a topic you’d like us to cover? We’re all ears over on Twitter, Facebook, and LinkedIn. You can also check out additional episodes of the INKcast right here!