Bring Your Visual Brand to Social Media

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  • June 26, 2013
  • INK Team

When setting up your company’s social media presence, there’s one factor that you may overlook or find daunting: the visuals.

You’ve secured the names, filled out the profiles and have interesting content to publish each day, but how do your business’ social media profiles actually look? Are they consistent with your brand? Each other? Where do you begin?

Consistency
Pick out the elements of your visual brand that you want to carry over to your social profiles – colors, fonts, subject matter, etc. – and implement them across all channels. BONUS: Add a layer of tailoring for each channel. For instance, maybe you want to pick more professional images for LinkedIn, and more laid back images for Facebook.

Design Specs
Each channel has its own design specs (i.e. height, width and file size for each image), and they’re frequently being updated. A quick Google search will help you discover some great resources that outline these specs, like this infographic from TentSocial. Just be sure the resources you use are up-to-date, and then design accordingly.

Additional Features
Take note of the additional features each social media channel offers, if any. For instance, on Facebook you can add custom app tabs to your profile. These tabs can link to anything you’d like, including your company’s website, Twitter profile, Kickstarter page, blog, etc. Community Coffee has done a great job with Facebook tabs. Meanwhile, on LinkedIn you can customize the “products” tab with a header image, as well as add a custom image for each product itself, add bulleted features, and link to a YouTube video.

Copy
Keep in mind that you can house some prominent copy on the visuals in each social media profile. Maybe you want your Twitter background to contain your website URL, contact information and key campaign messages. Just be wary of the rules. Facebook, for instance, does not want your header photo to contain more than 20% text.

Employees & Executives
When revamping the visuals on your company’s social media channels, consider doing the same for your employees’ personal channels. This helps establish a sense of company unity and extend company brand exposure throughout your employee’s networks. Here at INK, some of us have chosen a custom Twitter background that’s in line with our company branding. Take a look at Nikol’s and Starr’s as examples.

Timeliness & Events
Have a big event coming up? A new campaign? Try switching out your usual cover and header images for some that are related to the event or campaign.

Do you have any tips or best practices when branding your social media pages? Any examples of well-branded social profiles? We’d love to hear! Let us know on Facebook, Twitter or LinkedIn.