Messaging Lessons from the Bird
I was sitting at breakfast at Kari’s house last month (yes, she makes me eggs when I’m in town from Denver – I’m a lucky chick) and saw this label on the hot sauce on the table. Go ahead, take a minute and read it.
Got it? Don’t you want to BE THE BIRD? How awesome is that? There are several things here that we (and the clients we serve, particularly those in tech and clean energy) can learn from:
- Use real language. Sometimes I think that’s a silly thing to say, “real” language. But you know what I mean, don’t you? No jargon, no “leading company of…,” no technical details that no one understands. There is not one word in there that you don’t just get.
- Be visual in your storytelling. Can’t you just see other animals shying away (“tucking and running”), while the Yellowbird chills out with its peppers, no cares in the world?
- As silly as this may sound, that label made me want to BE THE BIRD. And that could mean anything really – it didn’t actually mean to me to eat the hot sauce (though it might to others). To me, it meant find your thing, enjoy it. Don’t be scared off from what you want. What did it mean to you?
BE THE BIRD.