Bad PR STILL Surprises Me

  • August 25, 2009
  • Starr Million Baker

In the last couple of days, I’ve heard a few examples of “PR” that have just left me here with my mouth hanging open:

– “PR specialists” sending scripts to bloggers saying “Please post about my client – oh and here’s a script for you to use to make it easier on you.”

– “PR specialists” direct messaging reporters via Twitter and INSISTING that they tweet about their client, even going so far as to say “I retweeted your story, now you tweet mine.”

– “PR specialists” STILL sending mass emails to large groups of reporters in the bcc line (STILL? COME ON PEOPLE!).

There is nothing special about these specialists. None of them work here, nor will they ever. Perhaps I’m naive, but I honestly cannot believe these kinds of things take place. I used to say that PR isn’t brain surgery, but perhaps I was selling myself – and my team – short. We believe in the personal touch, in knowing what reporters write and are interested in, in pitching only those which make sense, and in respecting what they do – and in kind, ensuring they respect what we do. It’s really just the golden rule – would I want to receive a demand to do something for someone, especially someone I didn’t even know? Um, excuse my French, but HELL NO.