A Million Reasons: Why INK PR is Ballin'

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  • July 10, 2012
  • INK Team

This latest post comes from one of our fabulous summer interns, Hadley Million.

Hadley Million INK Intern

Since I’ve started interning at INK my eyes have been opened to a million things I never knew existed. And no, this had nothing to do with my—or the co-owner’s—last name. When I think back to all the questions I was asked about my upcoming summer internship, I realize I had no clue what PR embodies. Usually my answer would be “Oh you know, they maintain their clients’ image in the media.”

Not only are we in charge of making sure our clients are positively portrayed in the media, but also we are in charge of letting them know about their competitors’ image in order to give our clients a better, more rounded view of the technology industry surrounding them. We’re seen as a guiding light for our clients and we pride ourselves on leading them in the right direction. We are in charge of crafting our clients’ stories and leading them to success. Before, my mind could not fathom the amount of research that goes into making sure every client is up-to-date on recent industry news in the technology world. It’s critical in PR to put our clients in contact with the right media outlets for coverage.

Thanks to INK, I have been able to learn more about technology and our clients than I could have ever dreamed. I am now known around my house as the “technology aficionado.”

When I first came here, I had no idea there was a way to find outlets and their contacts in an easily designed website called Cisionpoint; nor did I realize there were search engines specifically designed for tech-related media outlets like ITDatabase. Not to mention, all the amazing people I’ve met in the office who have helped me in my understanding of PR.

INK has taught me how to interact with clients and staff, and has also given me the opportunity to learn more about the tech and PR industry all around. These million tidbits have not only helped my work at INK but they have also helped me when it comes to understanding what’s expected of me in a work environment. I know that in my last five weeks here I will learn a million more new lessons about PR.