Yearly Archives: 2017

Ep. 42: Technical Foul

Welcome to the very first episode of The Good Stuff and The Noise! Kicking us off right, media consultant Sam ...

Ep. 41: Ch-ch-ch-changes

It’s rebrand week here at the company formerly known as INK Public Relations. That’s right! INK is eschewi...

Why We Changed Our Name

Once upon a time, there was a bright-eyed journalism student at the University of Texas who was taught that ...

Where We Grow

INK’s rebrand is truly the whole ball of wax. It’s more than just a name: our rebrand reflects our service...

How We Rebranded

For the last three years, we’ve described INK Public Relations as “PR in a different light.” The concept...

INK Public Relations is now INK Communications Co.

High-growth agency expands services, opens NYC office, grows Denver presence, and moves into new Austin HQ ...

Ep. 40: Social Media Data, Mariah Carey, and Finding Love On Twitter

Did you know there are more than 65 million businesses on Facebook Or that 69% of users have made a purchase a...

Ep. 39: Crazy Little Thing Called Data

How do you prove the monetary value of your PR program and show that your hard work is truly moving the needle...

When a Hurricane Hits Home

Today is day three of Hurricane Harvey hitting the Texas Gulf Coast. I am writing this from the 5th floor of a...

What’s Behind INK’s Inc. 5000

Last week, INK joined the ranks of the Inc. 5000, the publication’s annual list of the fastest growing priva...

Ep. 38: The Write Stuff

No matter what you do for a living, if you can write well, you’ll be a step ahead. On this episode, writer a...

Ep. 37: Video Thrilled the Social Media Star

Creating the right video content for your brand’s voice can be tricky. Even more challenging is making compe...

So You Want to Start a Podcast? Pt. 1

Ten years ago, only 13 percent of people in the United States had ever listened to a podcast. Since then, list...

Ep. 36: Storytelling, Media Relations, and Sharks

A company’s story is the key to its success. The right positioning can be the difference between rising abov...

INK Wins PR Daily Digital PR Award

Congrats to the INK SpiderOak team of Caitlin New, Emily Grossman, Ryan Riggins, and Madison Scullin on their ...

Ep. 35: Why People Aren’t Opening Your Emails

Email marketing is one of the most effective ways to keep your audiences informed and engaged. But how do you ...

Creating Compelling Video Content for Social Media

It shouldn’t surprise you that video makes up a massive percent of social content in today's world. Between ...

Ep. 34: What You Missed at NewCo Austin

Another NewCo Austin is in the books! If you haven’t heard of NewCo, it’s an annual international event wh...

Ep. 33: Exploring Virtual PR and Advocacy with Lisa Cutter

On this episode of the INKcast, we hit the road to chat with Denver PR guru Lisa Cutter, CEO and founder of th...

Communications in a DevOps-Centric Enterprise

If you have anything to do with software development, odds are good you have heard the term DevOps. For the...