2017: What's the Word

  • January 3, 2017
  • Kari Hernandez

At INK, we believe the right word can be a powerful, guiding force for people, projects and brands. Just as we try to distill our clients’ stories down to the most concentrated, potent words possible, we do the same for ourselves at the start of each year to guide our personal and professional aspirations. We do this because New Years resolutions suck, and are easily forgotten and broken. But one guiding word is awesome. First, it makes you think about not just the things you wish to accomplish or change, but also the underlying theme, motivation, or feeling that unites them all. You can see past INK words on blogs here (2016) and here (2015).

Our words for 2017, in my opinion, fall into three buckets. All of these are themes you can relate to and that could help you to find your word for 2017.

The first bucket o’ words holds synonyms for courage. Mark Twain wrote, “With courage, you will dare to take risks, have the strength to be compassionate, and the wisdom to be humble. Courage is the foundation of integrity.” These folks are ready to get out of their comfort zone to accomplish their dreams. These words evoke motivation to overcome fear and uncertainty, to break through self-imposed barriers, to learn from mistakes, to get out of one’s own way.


Many of our INKer’s words fall into a related but slightly different theme of action: just do it, and do it better. Because there are great Mark Twain quotes for just about everything, let me share his words of motivation here also: “The secret to getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” These folks are ready to take action, to carpe that diem, to take their strengths to new levels, to breathe new energy and creativity into their work, and to just actually get done what they set out to do.


Our last category of ambition takes a different tone and a quieter approach to self-improvement and growth. True of every occupation, ours has its fair share of stress and chaos, so it’s important to find inner calm, to stop talking and listen, to help others have an easier time, to hone our efforts towards what we can control and impact most. Not to be outdone, Mark Twain had this to say for our peace-seekers: “Wisdom is the reward you get for a lifetime of listening when you would rather have talked.”


What’s your word for 2017? Share with us on Twitter at @ink_pr.

Other good stuff in here